Tuesday, December 3, 2013

5 Instagram's You Can't Ignore

There’s no denying that Instagram seems to have become the fashion industry’s social media platform of choice when it comes to visually engaging with followers.  Here are a few of the our top picks for PR and creative agencies creating compelling stories about themselves and their clients on Instagram.

1. Jess3 : Entertainment and Humor

This creative interactive agency, specializing in what they call “the art of data visualization”, offers a range of services from animation, content creation and digital PR to developing large-scale installations, social strategies, data visualizations and infographics. The firm uses a variety of images and content to appeal to its diverse community of designers, researchers, animators, strategists and developers across multiple cities and countries. How does it do this specifically? Its posts reinforce the clever, tongue and cheek humor of the agency’s brand, and are simultaneously entertaining and resourceful.

2. Digital Royalty : Culture and Community

Founded in 2010 by young and entrepreneurial rock star Amy Jo Martin, Digital Royalty (dR) develops digital integration and social media strategies globally for corporate and entertainment brands, professional athletes, sports teams and leagues. From photo’s of company retreats to employee gags and creative poses with client products, dR’s Instagram content creates a sense community. All posted content speaks to the firm’s creative culture which helps establish its trustworthiness amongst a variety of perspectives.

3. MRY : Expertise and Success Stories

Both a creative services and technology agency, MRY works with its clients to convert consumer-led brand conversations into measurable business results. MRY takes a slightly different approach to  a sampling of campaigns featuring clients like Coca Cola, Puma, and Sony, to its own in-house sponsored MYR Media Week, visitor’s to MRY’s Instagram will be left with no doubts about the firm’s success.

4. SkirtPR : Fashion PR Girl Inspiration

This boutique Chicago-based PR firm is one of Crosby’s favorites. The agency’s Instagram speaks directly to its fashionista and fashion brand clients with content such as “outfit of the day” posts, style suggestions, and images that play with color and texture. If your clients are fashion brands targeting younger women, SkirtPR’s Instagram should be a great source of both aesthetic and content inspiration.

5. Edelman : Education
 Edelman’s Instagram account is an exceptional model due to its incorporation of a variety of content that is educational while maintaining a consistent brand voice. At any given time, it’s feed includes images of the day-to-day activities in one of the many global offices, PR and digital marketing infographics, in addition to advice and tips for PR professionals.

Final Thoughts

Keep in mind when you are building your agency or your individual PR Instagram account that there is no single formula for content. Depending upon your clients and their needs you will want to pull from each of these examples in a way that best demonstrates who you are as an agency/professional and what makes your brand unique.

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