Thursday, December 5, 2013

Stepping into the PR world

Once you sign up and register for all the conferences and leadership conventions. You know it is time to get serious and put that game face on and network your life away. On a personal note, when I went various conferences and conventions I was a whole new person together to get the contact information that I was able to get. Going to the Biz Bash Idea Fest, the amount of contacts I was able to get was a new experience. Although you have be yourself.. you have to be a different side of yourself. The professional side with a slight of humor that the public can open up to you and get a warm feeling with you right away that they want to do business with you.
The amount of emails I have received wanted to do business with me and my partner was mind blowing.
Because of this event, it pushed and motivated to actually open up my own business. I kept all contacts personal and told them I was an freshly about to be new graduate willing to open up my own event planning company.

The best part of networking is the end result. At the end of the conferences, I was offered an internship in Washington, D.C. for Pixe Photography. They travel around the world taking photos for Fashion Week Internationally major events in New York City. For conveniece I was able to the another internship at Manilla. com a subcompany apart of Heart Corporation.

Tuesday, December 3, 2013

5 Instagram's You Can't Ignore

There’s no denying that Instagram seems to have become the fashion industry’s social media platform of choice when it comes to visually engaging with followers.  Here are a few of the our top picks for PR and creative agencies creating compelling stories about themselves and their clients on Instagram.

1. Jess3 : Entertainment and Humor

This creative interactive agency, specializing in what they call “the art of data visualization”, offers a range of services from animation, content creation and digital PR to developing large-scale installations, social strategies, data visualizations and infographics. The firm uses a variety of images and content to appeal to its diverse community of designers, researchers, animators, strategists and developers across multiple cities and countries. How does it do this specifically? Its posts reinforce the clever, tongue and cheek humor of the agency’s brand, and are simultaneously entertaining and resourceful.

2. Digital Royalty : Culture and Community

Founded in 2010 by young and entrepreneurial rock star Amy Jo Martin, Digital Royalty (dR) develops digital integration and social media strategies globally for corporate and entertainment brands, professional athletes, sports teams and leagues. From photo’s of company retreats to employee gags and creative poses with client products, dR’s Instagram content creates a sense community. All posted content speaks to the firm’s creative culture which helps establish its trustworthiness amongst a variety of perspectives.

3. MRY : Expertise and Success Stories

Both a creative services and technology agency, MRY works with its clients to convert consumer-led brand conversations into measurable business results. MRY takes a slightly different approach to  a sampling of campaigns featuring clients like Coca Cola, Puma, and Sony, to its own in-house sponsored MYR Media Week, visitor’s to MRY’s Instagram will be left with no doubts about the firm’s success.

4. SkirtPR : Fashion PR Girl Inspiration

This boutique Chicago-based PR firm is one of Crosby’s favorites. The agency’s Instagram speaks directly to its fashionista and fashion brand clients with content such as “outfit of the day” posts, style suggestions, and images that play with color and texture. If your clients are fashion brands targeting younger women, SkirtPR’s Instagram should be a great source of both aesthetic and content inspiration.

5. Edelman : Education
 Edelman’s Instagram account is an exceptional model due to its incorporation of a variety of content that is educational while maintaining a consistent brand voice. At any given time, it’s feed includes images of the day-to-day activities in one of the many global offices, PR and digital marketing infographics, in addition to advice and tips for PR professionals.

Final Thoughts

Keep in mind when you are building your agency or your individual PR Instagram account that there is no single formula for content. Depending upon your clients and their needs you will want to pull from each of these examples in a way that best demonstrates who you are as an agency/professional and what makes your brand unique.